September 2010
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Is Your Site Optimised?

Organisations need to optimise their search engine marketing (organic listings, general advertising and pay per click) to acquire more customers or members, sell more online and for many other reasons. There are nearly 1 billion people with Internet access. Almost 550 million searches are conducted worldwide on the Internet every day. A searcher is proactively requesting . . . → Read More: Is Your Site Optimised?

Is Your Domain Name SEO Friendly?

When you first start an Internet business one of the first items on the list, after you’ve written your business model, is getting a domain name. In years past it wasn’t as difficult to find a decent name for your site. Today however, it’s not as easy to get your dot com . . . → Read More: Is Your Domain Name SEO Friendly?

Is Search Engine Optimization a Waste of Money?

Is Search Engine Optimization worth the SEO and the ROI Debacle? Why do companies fail to initiate or implement sound strategies?

The growing natural search engine optimization industry has enormous potential, but major obstacles include lingering labor shortages, credibility issues, tactical ignorance and limited ROI accountability, according to a new study. SEO industries grow in perspective and . . . → Read More: Is Search Engine Optimization a Waste of Money?

Is re-centralization the new SEO and effective copy must-have for CMS?

The Issue:

The Content Management System (CMS) heralded a new age. Adding information to the web was no longer the realm of a solitary webmaster and in theory, anyone inside an organisation could update content, post press releases and evolve the company’s online presence easily. It was a revolution.

Using a CMS not only makes it so . . . → Read More: Is re-centralization the new SEO and effective copy must-have for CMS?

Is Search Engine Optimization a Waste of Money?

Is Search Engine Optimization worth the SEO and the ROI Debacle? Why do companies fail to initiate or implement sound strategies?

The growing natural search engine optimization industry has enormous potential, but major obstacles include lingering labor shortages, credibility issues, tactical ignorance and limited ROI accountability, according to a new study. SEO industries grow in perspective and . . . → Read More: Is Search Engine Optimization a Waste of Money?

Is Google having a tough time with their website limit?

If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up.

Indexing 8 billion websites is quite an accomplishment for Google. As they . . . → Read More: Is Google having a tough time with their website limit?

Is Google Broken?

After spending the last few years posting in search engine optimisation forums I have noticed a growing defeatism from webmasters in relation to natural (organic) search positioning. Google has a number of problems and some of these have hung around for a few months but they are only affecting certain sectors of the index. The hype . . . → Read More: Is Google Broken?

Introduction to SEO Strategies and Techniques

If you are a webmaster then you might have heard this bantered around quite often and you might have some idea of what it is. If you are not actively involved in your website or have had little exposure to the Internet then you probably have very little understanding of what SEO actually is. Your current . . . → Read More: Introduction to SEO Strategies and Techniques

Is Directory Submission Obsolete?

“Directories are sooooo 2003.” “Remember BlueFind?” “I thought Google hated directories.”

Many people think that directories have become obsolete. The truth however is that while their SEO importance has decreased in the last few years, they should still be an integral part of link building for new sites.

Of course, you should no longer submit to directories just . . . → Read More: Is Directory Submission Obsolete?

Is a Linking Campaign the Only Trend?

An appropriate linking strategy can improve the page rank for Google and the other search engines. But how can a search engine optimizer’s inbound links be spidered and indexed by Google and the other search engines?

The important part in a successful linking strategy is that pages linked to highly ranked sites are a higher value . . . → Read More: Is a Linking Campaign the Only Trend?