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After the latest Google Search Engine Ranking Position (SERP) update, many websites that focused too heavily on one keyword lost ground in the SERPs. When it comes to Google’s latest search engine algorithm, if you are buying or trading text links it is becoming more important than ever to mix up your preferred anchor text.

I have . . . → Read More: Keeping Your Text Links Natural

Organisations need to optimise their search engine marketing (organic listings, general advertising and pay per click) to acquire more customers or members, sell more online and for many other reasons. There are nearly 1 billion people with Internet access. Almost 550 million searches are conducted worldwide on the Internet every day. A searcher is proactively requesting . . . → Read More: Is Your Site Optimised?

When you first start an Internet business one of the first items on the list, after you’ve written your business model, is getting a domain name. In years past it wasn’t as difficult to find a decent name for your site. Today however, it’s not as easy to get your dot com . . . → Read More: Is Your Domain Name SEO Friendly?

Is Search Engine Optimization worth the SEO and the ROI Debacle? Why do companies fail to initiate or implement sound strategies?

The growing natural search engine optimization industry has enormous potential, but major obstacles include lingering labor shortages, credibility issues, tactical ignorance and limited ROI accountability, according to a new study. SEO industries grow in perspective and . . . → Read More: Is Search Engine Optimization a Waste of Money?

The Issue:

The Content Management System (CMS) heralded a new age. Adding information to the web was no longer the realm of a solitary webmaster and in theory, anyone inside an organisation could update content, post press releases and evolve the company’s online presence easily. It was a revolution.

Using a CMS not only makes it so . . . → Read More: Is re-centralization the new SEO and effective copy must-have for CMS?

After spending the last few years posting in search engine optimisation forums I have noticed a growing defeatism from webmasters in relation to natural (organic) search positioning. Google has a number of problems and some of these have hung around for a few months but they are only affecting certain sectors of the index. The hype . . . → Read More: Is Google Broken?

“Directories are sooooo 2003.” “Remember BlueFind?” “I thought Google hated directories.”

Many people think that directories have become obsolete. The truth however is that while their SEO importance has decreased in the last few years, they should still be an integral part of link building for new sites.

Of course, you should no longer submit to directories just . . . → Read More: Is Directory Submission Obsolete?

Tough question, “What is SEO?”. As with pretty much all internet-related terms, concepts and notions, that of “SEO” does not have a unique definition and it is a blurry concept in most people’s mind.

Still, what is SEO? Since there is no ultimate, fully comprehensible definition for “SEO”, the only way to go is to take a . . . → Read More: Introduction To SEO: What Is SEO?

Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think. With new development tools being used to create websites that are heavy on Java, Flash and images, it’s important to have something that the search engines can . . . → Read More: Introduction To SEO

Crawler-Based Search Engines
Crawler-Based search engines, such as Google, create their listings automatically. They “crawl” or “spider” the web, then people search through what they have found.

If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play . . . → Read More: Intro to Search Engine Optimization